“If you do everything on WordPress, you’re pretty much covered for SEO.”
That’s exactly what he said, (I wrote it down) and I could barely believe my ears. I mean, yeah, WordPress is pretty much magic when properly configured, but to have Matt Cutts from Google give it his stamp of approval at a conference presentation was pretty amazing to hear, especially since Google owns Blogger.
To be perfectly clear, Matt was speaking of a self hosted WordPress blog using their free software, and not free hosted blog platform available WordPress.com. There is a huge difference, so don’t be confused!
There are plenty of expensive and cumbersome options for building a website, that lock you into a certain web host, programmer or company, and that’s one of the things I love most about the open source WordPress system. You’re free to host where you want, tweak it to your hearts content, and you’re not locked in to an expensive solution.
I would have to say that while WordPress isn’t quite perfect “right out of the box”, with just a few minor tweaks and plug-ins added, it can compete with almost anything else on the market for SEO purposes.
My own success with 100% WordPress powered sites has been outstanding, and for a while, it was the best kept secret in SEO. Now, with this public endorsement by one of the most famous names in search, I only see it’s use increasing over time, as the community continues to grow worldwide.